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Law & Marketing
Consumer Self-Deception & marketing
- Implicit Product Claims: The Role of Motivated Beliefs (with Dominique Lauga), work in progress.
- Green Choice Effects: Post-Purchase Impact of Sustainable Consumption on Information Demand, Motivated Beliefs, and Future Purchases (with Francisco Wang and Vincent Mak), work in progress.
Digital Marketing
- The Consumption of Advertising in the Digital Age: Attention & Ad Content (with Qihong Liu), January 2023. Accepted, Management Science.
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- This research was partially funded by the Marketing Science Institute (MSI), who provided this recap of the study.
- The companion paper on Skippable Ads, appearing inĀ Marketing Science, is available here.
- Prominence in Online Marketplaces (with Mao Yuan and Yi Zhu), work in progress.
- Social Listening with Competition (with Yuanchen Su and Yi Zhu), work in progress.