According to the Woods and Poole Economic Projections and Database, the ethnic and cultural make-up of the United States has changed significantly and will be encountering even more changes in the future. Since the 1990s, California diversity has grown tremendously. When developing tobacco education materials it is very important to consider this factor because the target audiences will be changing over the years.
So when you are developing your materials, do your research regarding the audience you are trying to target. This will be helpful when determining the format, language, reading level, images, and message framing.