The Master of Science in Biopharmaceutical Marketing (BPMK) is a 27-unit interdisciplinary graduate program in precision marketing aimed exclusively at careers in the biopharmaceutical and payer industries. BPMK is designed to build core knowledge and strategic skills targeting the biotechnology & pharmaceutical industry, managed care payers, consulting and other advanced healthcare related fields. Students will learn and use the practical tools, required skills and methods to embrace the next wave of healthcare innovation and expanded use of artificial intelligence (AI), to drive markets while improving outcomes and product value.
BPMK represents a first-of-its-kind program to address incorporation of the full “health economic ecosystem”, to improve and facilitate practical applications of data driven marketing, leading to improved access, segmentation and understanding of customers and patients. The result of this deeper analytic based strategic process is a significant reduction in marketplace risk and loss of opportunity, through improved insights and planning efficiency.
Graduates of the Biopharmaceutical Marketing program are professionally trained in the principles of success and leadership ranging from the traditional pharmaceutical industry through biotechnology, integrated devices, 1st and 2nd generation diagnostics and advanced immunotherapeutic, through a wide array of newly emerging healthcare ventures and career requirements including:
- Business intelligence, pricing & product life-cycle
- Product development, launch and market planning
- Strategies for coverage, reimbursement, and product placement
- Value & access ‘best practices’ for modeling and formulary tactics
- Targeted sales & marketing tools and techniques to maximize market positioning
- Communication, advertising and forecasting specifically aimed at biopharmaceuticals
- Customer and patient segmentation and direct to consumer advertising
This new accelerated degree — aimed at both working adults and full-time students — is configured to be completed in as short as
The curriculum combines professionally delivered classroom lectures with practical distance learning and real-world mentored projects, with an emphasis on ‘real world’ problem solving and scenario based learning.
Classes will be held on selected weekends at USC, requiring limited on-campus attendance per course.