The USC Master of Science in Biopharmaceutical Marketing is a 27-unit interdisciplinary graduate program in precision marketing aimed at careers in the biopharmaceuticals, consulting, and medical technology industries.
Students will learn and use practical tools, skills and methods to embrace the next wave of healthcare innovation to drive markets by maximizing product value and optimizing patient access to high-value treatments.
SPECIALIZED GRADUATE PROGRAM
The Master of Science in Biopharmaceutical Marketing program represents a first-in-class graduate program to improve and facilitate practical applications of data-driven marketing, leading to improved understanding of customers and patients. The result of this deeper analytic-based strategic process is a significant reduction in marketplace risk and loss of opportunity, through improved insights and planning.
The Master of Science in Biopharmaceutical Marketing program features a hybrid format of weekend classes and weeknight webinars. A distance learning option is available for active working professionals who cannot regularly travel to a traditional classroom.
Program learning options provide the flexibility to pursue graduate education while maintaining the comprehensive curriculum, academic rigor, and team collaboration emphasis at a top university program.