USC Annenberg and ICCI have jointly established the Zizhu New Media Management Research Center, in partnership with Shanghai-based Zizhu International Education Park http://www.zizhu-edu.com/en/.
New media has been a disruptive force that continues to shape social and political environments across the globe. In China, policymakers have acknowledged the industry as a pillar of the economy and have cited its future development as crucial to ongoing strategic efforts. The research center will contribute to these efforts, leveraging the combined resources of USC and SJTU through the Institute of Cultural and Creative Industry.
Learn more about the Zizhu New Media Management Research Center