Learn more about Colin and Garrett at colinandgarrett.com
USC Marshall is proud to announce this year’s Leadership Summit keynote speakers, Colin Coggins and Garrett Brown ’02, best-selling authors of The Unsold Mindset. Every day, no matter what you do for a living, you’re selling. Sometimes you’re selling yourself, sometimes it’s your ideas, and sometimes it’s products or services, but no matter what, understanding how to move people authentically is an important, life-changing skill.
The Unsold Mindset reveals a counterintuitive approach to not just selling, but life. On a mission to change the way the world thinks about sales, Colin and Garrett will introduce Summit attendees to their unique approach to sales, leadership, and personal development that empowers people to reframe their mindsets to further their purpose and achieve incredible results by showing up as their most authentic selves. Through decades of experience, detailed research, and extensive interviews with some of the greatest leaders and sellers on the planet (including entrepreneurs, executives, artists, chefs, generals, celebrities, and so many others in between), Colin and Garrett have uncovered what makes these people special. Surprisingly, it’s not what they do, it’s what they think. Colin and Garrett will challenge the way you think about selling, leadership and yourself.
Meet Colin Coggins and Garrett Brown ’02
Colin Coggins and Garrett Brown ’02 are the Wall Street Journal best-selling authors of The Unsold Mindset, longtime revenue leaders, and adjunct professors of entrepreneurship. They met at enterprise software startup Bitium, which they helped lead to an acquisition by Google. They have taught the popular course they created, “Sales Mindset for Entrepreneurs,” at USC’s Marshall School of Business for the past 14 semesters. They are also investors, startup advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt an Unsold Mindset across entire organizations. Sought-after as keynote speakers and guest lecturers, they love connecting with audiences from diverse industries, professions, and backgrounds.