I am the Robert E. Brooker Chair in Marketing and Professor at the University of Southern California’s Marshall School of Business. I am also co-director (with Danny Sokol, USC Gould) of the USC Marshall School Initiative on Digital Competition.
This website is dedicated to distributing materials related to my academic research and writings.
My research focuses on the businesses that connect marketers to consumers: marketing intermediaries. These are retailers, e-commerce platforms, as well as websites that attract advertisers by producing news and commercial content. A marketing intermediary creates value to marketers by attracting consumers to their doorsteps. I employ research methodologies from economics and am particularly interested in topics related to
-
- Retailing, E-Commerce and Distribution Channels
- Pricing Strategies
- Commercial Content Platforms
- Law and Marketing
Current and Past Editorial Positions
-
- Senior Editor, Marketing Science (2022-)
- Associate Editor, Journal of Marketing Research (2016-2021)
- Associate Editor, Management Science (2016-2021)
- Associate Editor, Marketing Science (2013-2021)
- Associate Editor, Quantitative Marketing and Economics (2014-2017)
- Associate Editor, European Economic Review (2003-2013)
- Editorial Review Board, Journal of Marketing (2011-2015)
- Editorial Review Board, Marketing Science (2009-2013)
Related links