Overview

I am Professor of Marketing at the Marshall School of Business at the University of Southern California. This website is dedicated to distributing materials related to my academic research and writings.

My research examines the economic interactions among consumers and the firms that market to them. I am particularly interested in settings related to

    • Retailing (online/offline) and Distribution Channels
    • Pricing Strategies
    • Commercial Content Platforms
    • Law and Marketing

Current and Past Editorial Positions

    • Associate Editor, Journal of Marketing Research (2016-present)
    • Associate Editor, Management Science (2016-present)
    • Associate Editor, Marketing Science (2013-present)
    • Associate Editor, Quantitative Marketing and Economics (2014-2017)
    • Associate Editor, European Economic Review (2003-2013)
    • Editorial Review Board, Journal of Marketing (2011-2015)
    • Editorial Review Board, Marketing Science (2009-2013)

Related links