Working Papers & Work in Progress

Law & Marketing

• Signalling Toughness Through Corporate Trademark Litigation: Evidence from India (with Chirantan Chatterjee, Shreekanth Mahendiran, and Daniel Sokol), July 2024
• Assessing the Antitrust Liability of Vertical Restraints (with Aishwarya Joshi and Daniel Sokol), work in progress.
• Vertical Restraints in the 21st Century: A Review and Perspective (with Daniel Sokol), work in progress.

Consumer Self-Deception & marketing

• Implicit Product Claims: The Role of Motivated Beliefs (with Dominique Lauga), work in progress.
• Green Choice Effects: Post-Purchase Impact of Sustainable Consumption on Information Demand, Motivated Beliefs, and Future Purchases (with Francisco Wang and Vincent Mak), work in progress.

Digital Marketing

• Search Prominence among Shopping Platforms (with Mao Yuan and Yi Zhu), July 2024.
• The Consumption of Advertising in the Digital Age: Attention & Ad Content (with Qihong Liu), January 2023. Accepted, Management Science.
  • • This research was partially funded by the Marketing Science Institute (MSI), who provided this recap of the study.
    • The companion paper on Skippable Ads, appearing in Marketing Science, is available here.
• Social Listening with Competition (with Yuanchen Su and Yi Zhu), work in progress